GW by Gok Wan

180176_1851847984236_1481857397_2036001_4860734_nEver been told you should have gone to Specsavers? Well, after today, I'm deffo getting my bee-hind down there, because the dee-licious Gok Wan has gone and designed a collection of super-rad retro glasses exclusively for them and if you ask me, they're pretty freakin' adorable.

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SM got a swanky invite to a posh Londinium hotel to meet with the Gokmeister and get a sneaky peek at these fabulous items o' eye candy. I arrived a li'l early which meant I looked a bit of a keen-o, but it completely worked in my favour as I got myself facially styled by the man himself! He told me I could totally work his 1940's inspired cats eye design, and well, if I do say so myself, I do think they're really rather swell - what do you think? I explained to Gok that I was a li'l disappointed with the lack o' bling and he told me to 'customise, g-friend - get some rhinestones and you bling them up!' Who am I to argue with guru o' style?

GW by Gok Wan showcases a total of 30 different styles which have drawn influence from the 40s, 50s, 60s and 70s. The result is a really rather fabu range of iconic style face furniture at a very fashionista-friendly price o' £99 - which, personally, I think is pretty freakin' awesome.

IMG_2904 Pic: Sarah from Relentlessly Positive, Gok and ed-girl, moi.

We talk to Gok about glasses, inspiration and general gorgeousness...well, what else would you talk to Gok about, right?

What was your inspiration behind the range? This range was completely inspired by looking back at the decades of the 40's, 50's, 60's and 70’s. I think these were amazing periods in fashion and I was inspired by all the shapes, colours and patterns those eras gave me. Also, we must remember that fashion is always influenced by popular culture like television, movies and music – so recently we have seen the huge popularity of Mad Men, with all their fantastic clothing! The retro look is so classy and everyone wants a bit of style and pizzaz, right?

Who are your style icons from the past? Some people just define the era they’re from, through things like their dress and attitude. David Bowie, Audrey Hepburn and James Dean all did this. These three are all iconic because they combined effortless style with a real understanding of what made them look fabulous! Have you ever done anything like this before? I loved designing the range but I admit that I found it difficult curbing my enthusiasm! This is an exclusive, limited collection but by the end of the process I’d drawn nearly 400 styles that I absolutely fell in love with, so whittling it down to less than 30 was tough. I think this is a really good premier collection because it’s strong, sexy, glamorous and different. Not bad for a boy from Leicester!

Who is the collection aimed at? The glasses are for absolutely everyone or, rather, anyone that wants to make a style statement with their specs. I have tried to design a collection that can be worn by teenagers through to people in their 50s and 60s. As long as you enjoy stylish design and take a little bit of notice of what you’re wearing, these glasses are for you. Try a pair on and see for yourself.

Which frames match which face shape? The theory is that you should choose frames that are the opposite to the shape of your face, so if you have a round face you go for a square frame. But, as long as your frames fit correctly and suit your prescription and lifestyle, I think you can break the rules when it comes to fashion and create a style that suits your personality. If you’re not sure you should try out my specs styling app on Facebook. Just answer a couple of lifestyle questions and I’ll recommend the perfect GW frames for you. And with Specsavers’ two for one offer you can choose a couple of pairs, to suit your whole wardrobe.

What are your top tips to get the retro look this summer? Well the preppy look is always a classic – and my frames will complete that look. I think you should go down to your local vintage shop and pick-up those one-off pieces to make you have that unique look – or ask your nan for her old cardi! To get an all round retro look it’s all about the right accessories – whether it’s a vintage leather belt, bracelet or specs – it’s those little pieces that give you that authentic look.

GW by Gok Wan is available from 25 February 2011 in all Specsavers stores throughout the UK and Ireland. Glasses are priced at £99, including Pentax single vision lenses and scratch-resistant coating as standard. www.specsavers.co.uk

YOULisa